Digital Marketing Overview
- What are marketing and its examples?
- What is Digital Marketing
- Process of Marketing
- Digital Marketing Vs Traditional Marketing
- Expand Visibility
Internet , Domain & Web Hosting
- What is the Internet?
- Difference between internet and web
- What is the website and how does it works
- Details about domain names and domain extension
- What are web servers and hosting?
- Types of web servers
Website Design and Formation
- Introduction to CMS
- Types of CMS
- Introduction to WordPress
- What is theme & its pluging
- Install Word press on local Host
- Creating Website
Search Engine Optimization
- What is SEO?
- What is SERP?
- What are search engines?
- How do search engines work?
- Major functions of search engines?
- What are keywords?
- Keyword Research
- Types of Keywords
- On Page SEO
- Technical SEO
OFF Page SEO
Google Search Console
- Introduction to Google Search Console
- Site Configuration
- Performance Analysis
- Search Appearance Enhancements
- Indexing and Crawling
- Mobile Optimization
Social Media Optimization
- What is social media?
- Social media paradigm and psychology
- How social media marketing is different in comparatives to other
- Forms of Internet marketing?
- Facebook Marketing
- Linkedin Marketing
Social Media Marketing
- Introduction to social media marketing?
- Instagram Marketing
- Facebook Marketing
- Linkedin Marketing
- Twitter Marketing
YouTube Marketing
- Youtube Marketing Introduction
- Creation Youtube Channel
- YT Channel Logo, Cover Art
- Thumbnail Design
- Creating Playlist
- Video Uploading with time stamp
- Youtube SEO
- Youtube Algorithm
- Keyword Research for Youtube
Youtube Ads
Google Search Ads
- Overview of Google Ads
- Comprehend Inorganic search result
- Google Ads and PPC advertising
- Introduction of Add algorithm
- Learn Google Ads Ad Rank in detail
- What is a quality score
- Why quality score is important
- What is CTR & Its Importance
- Types of Search Campaigns
- All features, dynamic search &
- Product listing on Google merchant center
- Create search campaign
- Doing Campaign-level setting
- Learn location targeting
- Types of location targeting
- What is bidding strategy?
- Learn types of bid strategies.
- Advanced-level bid strategies
- What are flexible bidding strategies?
- Advantages and Disadvantages of bidding learn ad-extensions & its types.
- Adding ad extension in campaigns
- Creating ad groups with or without tools
- Learn about keyword & Creating ads
- Tracking conversion
Optimizing search campaigns
Google Display Ads
- What is an online advertisement?
- Types of online advertisements
- Display advertisement
- Contextual advertisement
- What are payment modules?
- Online advertising solution
- Measuring and tracking ROI
- Distinct online advertising platforms
- Creating banner ads
- Making Display Campaign
- Optimizing Display Campaign
- Remarketing
Google Analytics
- Overview of google analytics
- How google analytics works
- Learn google analytics account structure and insights
- Cookie tracking
- Types of cookie tracking in google analytics
- Set up an analytics account
- How to add analytics code to the website
- Goals and conversions
- Types of goals and how to set up them
- Bounce and bounce rate
- Exit rate vs bounce rate
- How to decrease bounce rate
- How to set up a funnel in goals
- Importance of funnels
- The amalgamation of Ad words and analytics account and its benefits
- Measuring the performance of marketing campaigns
- What is link tagging
- How to set up link tagging
- What are filter & segments?
- How to set up link filters & segments?
- How to view customized report
- Tracking traffic sources and behavior
Taking corrective actions as requires
Content Marketing
- What is content marketing & Its objective?
- Content Marketing strategies & insights
- Types of content with examples
- How to write engaging including keyword
- Content Optimization
- How to Monetize a Blog
- Understand ways to write magnetic headlines
- Examples of magnetic headlines
- How to increase the opt-in email list with content marketing and examples
- Case study on content marketing.
E Commerce Marketing
- What is e- commerce?
- Top e- commerce websites & Its schemes in India
- E-commerce software vs shopping card software
- Payment gateways , Merchant accounts & logistics for physical goods
- Set up E- commerce store
- E- Commerce SEO
- Facebook Ads for E- Commerce
- Google Ads for E- Commerce
- WhatsApp for E- Commerce
- Templates approval & Broadcasts
- Teams & Agent Features
- WhatsApp Business Automation bid
- WhatsApp business ads
- Learn ad- extensions
WhatsApp & SMS Marketing
- Fundamentals of Mobile Web Marketings
- Learn about mobile device
- Mobile marketing analytics
- Mobile advertising
- Mobile strategy segmentations, option targeting & differentiation
- SMS Marketing
- Introduction to WhatsApp Business Marketing
- WhatsApp Business API overview
- WhatsApp Official API overview
Email Marketing
- How does email work?
- Challenges faced in sending bulk emails?
- How to overcome these challenges?
- Types of email marketing
- What is opt-in email marketing
- Setting up email marketing now
- Top platforms to do opt-in email marketing
- Setting up lists and web forms
- Generating a broadcast email
- What are autoresponders?
- Setting up autoresponders
- How to send bulk emailing
- The best practice to send bulk emails
- Tricks to land in the inbox instead of the spam folder
- Top email marketing software and a glimpse of how to use them
Affiliate Marketing
- What is affiliate marketing?
- 3A’s of affiliate marketing
- How does affiliate marketing work?
- History of affiliate marketing
- Evolution of affiliate marketing
- Affiliate marketing scenario in india
- How to be an excellent affiliate?
- Distinct ways to do affiliate marketing
- Secrets of affiliate marketing
- How to make a money in affiliate marketing
- Examples of how people are making money in affiliate marketing
- Top affiliate networks in the world
- How to get approved as an affiliate by world’s top affiliate company
Generating Leads for Business
- About lead generation for business
- Why lead generation is important for business
- Details about the landing page
- Details about the thankyou page
- Landing page Vs website
- Prime Practices to create a landing page
- Prime practices to create a than you page
- Practical exercise for creating a landing page
- Types of landing pages
- Reviewing landing pages created by traineers
- What is A/B testing
- How to do A/B testing
- Choose landing pages after A/B testing
- Converting leads into sales
- Lead nurturing strategies
- About lead funnel
Online Reputation Management
- What is online reputation management?
- ORM scenario
- How to deal with online criticism
- Online reputation management commandments
- Methods to create the positive online brand image
- Tools for monitoring online brand image
- Guidance to overcome the negative brand reputation
- Examples of online reputation management
Adsense and Blogging
- What is Adsense?
- How to get approved for Adsense?
- Mobile tricks to get approval by google for Adsense
- How to use the Adsense account interface
- Placing ads on blogs targeting &How to do google product listing ads for e-commerce websites
- Methods to create money with adsense
Tools Handling
- MOZ, Ahref, Semrush,
- Grammarly, Plagiarism Checker
- Canva/ Crello
- Mailchimp, Aweber
- Spyfu, Similarweb
Website Audit Report
- Website Audit
- Report Creation
- Backlink Audit
- Technical Audit
Marketing with AI
- Introduction to AI
- AI in Digital Marketing
- Benefits of AI in Digital Marketing
- How to increase performance 10X using AI Tool
- Practice some AI tools
Entrepreneurship
- How to start a Business
- Challenges in starting a Business
- How to scale a Business
- Strategies for Business Growth
- Boost Business with Digital Marketing
Interview Preparation
- Interview Questions
- Mock Test
- Aptitude Test
- Practical Test
- Live Project Handling